The University of California, Irvine is recognized as one of the world's premier institutions of higher learning and research. A clear, cohesive and consistent visual identity is a significant component to building UC Irvine's name and brand to our audiences, both internal and external. This identity connects and leverages the university's many parts and is easily recognized and understood by the public. This guide should serve to improve the quality and efficiencies of all materials executed with the UC Irvine brand name. Continual adherence to the UC Irvine Brand & Visual Identity guidelines, including wordmarks, graphic elements and colors, will create a strong identity. This guide outlines the campus's graphic standards that apply to all visual representations of UC Irvine, including brochures, newsletters, electronic communications, websites and signage.