Colors

The following colors were specifically created to represent UC Irvine’s brand and overall identity. UC Irvine’s devotion to academics, research, leadership and character development is properly represented by these specific hues of blue and gold, which are a variation of the University of California colors. When placed together, these colors will successfully differentiate UC Irvine from other higher learning institutions. These colors may be used together or separately. They can also be applied to various internal and external visual applications, including but not limited to, brochure covers, chapter divider pages and promotional folders.

Additionally, UC Irvine’s color palette may be used in printed documents, charts, graphs and PowerPoint presentations. Shown on this page are color specifications for the UC Irvine wordmark and color palette for spot, process, Web and RGB applications. Do not use this section or the output of a desktop color printer for color matching. Please refer to either a Pantone swatch book or the formulas outlined in this section.

Primary Color Palette

Color Pantone CMYK RGB Web

 

289 C 100 86 43 48 0 34 68 #002244

 

121 C 0 11 69 0 255 222 108 #FFDE6C

Complementary Color Palette

The UC Irvine color palette offers great secondary color flexibility while providing a reasonably limited palette. These secondary colors allow for some color variation, while still staying loyal to the UC Irvine brand.

Publications and websites need not be predominantly blue and gold. When possible, use of additional blue and gold hues is encouraged, as are accent colors that may be associated with the school, department or unit. Only the wordmark must appear in official colors.

Color Pantone CMYK RGB Web

 

2593 C 67 91 0 0 114 62 152 #723E98

 

632 C 93 2 13 6 0 163 201 #00A3C9

 

576 C 52 6 79 25 104 149 80 #689550

 

158 C 0 64 95 0 244 123 41 #F47B29

 

187 C 5 100 71 22 184 18 55 #B81237

Complementary Color Palette, 75% Tint

Color Pantone CMYK RGB Web

 

75% of 2593 C 51 69 0 0 138 101 171 #8A65AB

 

75% of 632 C 70 2 10 5
11 178 210
#0BB2D2

 

75% of 576 C 39 5 59 19
136 169 115
#88A973

 

75% of 158 C 0 48 71 0
248 153 90
#F8995A

 

75% of 187 C 4 75 53 17
197 86 87
#C55657

Complementary Color Palette, + 20% Black

Color Pantone CMYK RGB Web

 

2593 C + 20K 67 91 0 20 96 48 127 #60307F

 

632 C + 20K 93 2 13 26 0 137 169 #0089A9

 

576 C + 20K 52 6 79 45 79 119 62 #4F773E

 

158 C + 20K 0 64 95 20 201 102 32 #C96620

 

187 C + 20K 5 100 71 42 147 4 40 #930428

Foil stamping or metallic ink

Single-color versions of the wordmarks may be reproduced in gold foil, preferably on a dark blue or white background. When using gold foil, choose a yellow-gold rather than a bronze- or copper-gold. Metallic gold ink may be used on coated white paper. Avoid using metallic blue or metallic yellow inks.

Web accessibility

When the colors from the primary or secondary are used on the web as background or foreground (text) colors, sufficient contrast between the foreground and background colors must be present. This may require additional lightening or darkening of your selected color. To check for sufficient contrast, use the WebAIM Color Contrast Checker.