Typography

Primary typeface

Kievit Slab OT is the primary typeface for UCI’s communications. It has been chosen because its classic yet modern style reinforces the brand. It features a number of weights and thicknesses in standard and italic versions. This provides maximum flexibility for various applications. Kievit Slab is available here for purchase. (https://www.fontshop.com/families/ff-kievit-slab/buy)

Secondary typefaces

Helvetica, Arial, Verdana and Cambria are system fonts that may be used in combination with Kievit Slab OT for any digital or print communications. These fonts are most appropriate for technical information, call-outs, footnotes and other tertiary information.

Note:  Arial is always used for Digital/Web applications (all web page templates).