Beall Applied Innovation announced the launch of NarrA.I.tive. It is an initiative that blends the university’s academic strengths with the global entertainment industry and the innovative spirit of Orange County to harness artificial intelligence across creative industries. NarrA.I.tive’s action plan includes establishing UC Irvine and Orange County as global leaders in reshaping the artistic and technological ecosystem surrounding storytelling, attracting partners and collaborators to support the state-of-the-art initiative, creating revenue-generating content and tools, unifying academic excellence with emerging content production methods, and developing a structure for efficient project execution and student involvement.
