The Office of Strategic Communications advances UC Irvine’s reputation, mission, priorities and values through an integrated communication approach that includes the following:
- Brand development and management – Cultivating an emotional connection and loyalty to the university by articulating the institution’s distinctive qualities, encouraging a positive experience, and developing and protecting the university’s identity, marks and graphic assets.
- Media relations – Establishing mutually beneficial relationships with members of the media – from digital publications and social networks to production studios and news organizations – to support the accurate, appropriate and fair use of university information worldwide.
- Marketing – Developing effective tools and services to convey the university’s message, including advertising, presentations, promotional pieces and events.
- Publications and digital properties – Creating magazines, newsletters, websites and other digital content that advance the university’s mission.
- Visual communication – Providing photography, videography, graphic design and other visual assets that create a compelling story.
- Internal communications – Providing outreach assistance and information for UCI’s students, faculty and staff.
Strategic Communications is the university’s storyteller, providing information in a way that’s accurate, credible, engaging and influential. It uses a wide range of platforms to share the university’s story – UCI Magazine, websites and social networks, university news and features in prominent media outlets, advertising and marketing materials, and visual assets such as photography, videography and graphics – all designed to build connections with multiple constituents.
The office also develops and monitors communication policies, procedures and standards to ensure a consistent, accurate and appropriate presence throughout the institution and with external publics. It provides strategy, counsel, services and support to the university’s schools, programs and units.