About Strategic Communications & Public Affairs

The Office of Strategic Communications & Public Affairs advances UC Irvine’s reputation, mission, priorities and values through an integrated communication approach that includes the following:

  • Brand development and management: Cultivating an emotional connection and loyalty to the university by articulating the institution’s distinctive qualities, encouraging a positive experience, and developing and protecting the university’s identity, marks and graphic assets.
  • Community relations: Creating opportunities for local political, community, and business leaders to engage with the university to support the connection between Orange County’s dynamic economy and its premiere research institution.
  • Executive communications: Strengthening the presence and influence of university leaders – globally, regionally and within the campus – through effective messaging and outreach support.
  • Government relations and advocacy: Engaging elected and appointed officials at the federal, state, regional and local levels to promote our research, education, and public service activities.
  • Internal communications: Providing outreach assistance and information for UCI’s students, faculty and staff.
  • Marketing: Developing effective tools and services to convey the university’s message, including advertising, presentations, promotional pieces and events.
  • Media relations: Establishing mutually beneficial relationships with members of the media – from digital publications and social networks to production studios and news organizations – to support the accurate, appropriate and fair use of university information worldwide.
  • Publications and digital properties: Creating books, magazines, newsletters, brochures, websites and other digital content that advance the university’s mission.
  • Special events and protocol: Providing strategic guidance, event management, and protocol services for high-level, universitywide events that support UCI’s priorities.
  • Visual communications: Producing photography, videography, graphic design and other visual assets that help create compelling stories.

Strategic Communications & Public Affairs is the campus’s storyteller, providing information in a way that’s accurate, credible, engaging and influential. It uses a wide range of platforms to share the university’s story – UCI Magazine, websites and social networks; university news and features in prominent media outlets; advertising and marketing materials; visual assets such as photography, videography and graphics; as well as advocacy, community engagement and special events – all designed to build connections with multiple constituents.

The office also develops and monitors communication policies, procedures and standards to ensure a consistent, accurate and appropriate presence throughout the institution and with external publics. It provides strategy, counsel, services and support to the university’s schools, programs and units.

Contact Us

Map to Strategic Communications and Public Affairs

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Strategic Communications & Public Affairs
UC Irvine
120 Theory, Suite 100
Irvine, CA 92697-5615
949-824-6922
FAX 949-824-8673
communications@uci.edu