About Strategic Communications

The Office of Strategic Communications advances UC Irvine’s reputation, mission, priorities and values through an integrated communication approach that includes the following:

  • Brand development and management – Cultivating an emotional connection and loyalty to the university by articulating the institution’s distinctive qualities, encouraging a positive experience, and developing and protecting the university’s identity, marks and graphic assets.
  • Media relations – Establishing mutually beneficial relationships with members of the media – from digital publications and social networks to production studios and news organizations – to support the accurate, appropriate and fair use of university information worldwide.
  • Marketing – Developing effective tools and services to convey the university’s message, including advertising, presentations, promotional pieces and events.
  • Publications and digital properties – Creating magazines, newsletters, websites and other digital content that advance the university’s mission.
  • Visual communication – Providing photography, videography, graphic design and other visual assets that create a compelling story.
  • Internal communications – Providing outreach assistance and information for UCI’s students, faculty and staff.

Strategic Communications is the university’s storyteller, providing information in a way that’s accurate, credible, engaging and influential. It uses a wide range of platforms to share the university’s story – UCI Magazine, websites and social networks, university news and features in prominent media outlets, advertising and marketing materials, and visual assets such as photography, videography and graphics – all designed to build connections with multiple constituents.

The office also develops and monitors communication policies, procedures and standards to ensure a consistent, accurate and appropriate presence throughout the institution and with external publics. It provides strategy, counsel, services and support to the university’s schools, programs and units.

Contact Us

Map to Strategic Communications

Download PDF

Strategic Communications
UC Irvine
120 Theory, Suite 100
Irvine, CA 92697-5615
949-824-6922
FAX 949-824-8673
communications@uci.edu