About Strategic Communications & Public Affairs

The Office of Strategic Communications & Public Affairs advances UCI's reputation, mission, priorities and values through an integrated communication approach that includes the following:

  • Brand development and management: Cultivating an emotional connection and loyalty to the university by articulating the institution’s distinctive qualities, encouraging a positive experience, and developing and protecting the university’s identity, marks and graphic assets.
  • Community relations: Creating opportunities for local political, community, and business leaders to engage with the university to support the connection between Orange County’s dynamic economy and its premiere research institution.
  • Executive communications: Strengthening the presence and influence of university leaders – globally, regionally and within the campus – through effective messaging and outreach support.
  • Government relations and advocacy: Engaging elected and appointed officials at the federal, state, regional and local levels to promote our research, education, and public service activities.
  • Internal communications: Providing outreach assistance and information for UCI’s students, faculty and staff.
  • Marketing: Developing effective tools and services to convey the university’s message, including advertising, presentations, promotional pieces and events.
  • Media relations: Establishing mutually beneficial relationships with members of the media – from digital publications and social networks to production studios and news organizations – to support the accurate, appropriate and fair use of university information worldwide.
  • Publications and digital properties: Creating books, magazines, newsletters, brochures, websites and other digital content that advance the university’s mission.
  • Visual communications: Producing photography, videography, graphic design and other visual assets that help create compelling stories.

Strategic Communications & Public Affairs is the campus’s storyteller, providing information in a way that’s accurate, credible, engaging and influential. It uses a wide range of platforms to share the university’s story – UCI Magazine, websites and social networks; university news and features in prominent media outlets; advertising and marketing materials; visual assets such as photography, videography and graphics; as well as advocacy, community engagement and special events – all designed to build connections with multiple constituents.

The office also develops and monitors communication policies, procedures and standards to ensure a consistent, accurate and appropriate presence throughout the institution and with external publics. It provides strategy, counsel, services and support to the university’s schools, programs and units.

Contact Us

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Strategic Communications & Public Affairs
UC Irvine
120 Theory, Suite 100
Irvine, CA 92697-5615
FAX 949-824-8673