University of California, Irvine ... UC Irvine ... UCI:
What’s in a Name?
A single, unified identity plays to the strength of our university. The following guidelines have been developed to facilitate a common system of language, or nomenclature, which enables clear, consistent communications about our campus.
We are the University of California, Irvine or UCI. Please use “UCI” in all references to this university, with the following exception: When writing for a non-local audience who may not be familiar with our university, “the University of California, Irvine” is preferable on first reference, followed by “UCI” in second and subsequent references.
- First, Second and Subsequent References: “UCI” is preferred in all textual references to the university, though “University of California, Irvine” may be suitable for certain target audiences. For unfamiliar – particularly regional, national and international – audiences, use the university”s full name for added clarity; for campus and other familiar audiences, use “UCI” in the first reference.
- Headlines and Headings: Headlines and headings in correspondences, publications, websites, etc., are often subject to spacing constraints and, thus, require signicant flexibility in their application. Therefore, it is acceptable to use “UCI” in headlines and headings. Other words, such as “campus” or “university,” may be appropriate to avoid redundancy.
- Titles and Names: Since the family of “UCI”, “UCIrvine” and “University of California, Irvine” wordmarks are preferred in most graphical applications, and since “UCI” is the preferred first textual reference to the university, must the titles or names of programs, organizations and events follow suit? Yes, whenever possible. UCI Medical Center and UCI Foundation are two examples of recently updated references. For reasons of continuity or familiarity, “UCI” is allowable in such applications.
- Text vs. Graphics: The family of “UCI” and “UCIrvine” wordmarks should only be used as graphic elements (as provided in official artwork available on the campus’s Graphic Identity Standards website), and should not be replicated in textual forms. In text, “UC Irvine,” with a space between “UC” and “Irvine,” is correct.
- UCI: The preferred textual reference to the university, particularly when addressing familiar or internal audiences.
- University of California, Irvine: Preferred as a first reference for non-local or unfamiliar audiences.
- UCI: May be used in headlines, subheads and quotes (if it’s what the speaker said).
Campus Language – A Brief History
The University of California, Irvine opened in 1965, and for much of its history has been referred to by its full name or the initials UCI. “UCI” traditionally was preferred over “UC Irvine,” in part, because in our early days the city of Irvine did not yet exist and awareness of the Irvine name was limited. Because the campus’s founders likened the abbreviated UCI name to such prestigious research universities as MIT and UCLA, the UCI identity grew in popularity. Logos were created and signs erected. Over time, “UCI” has indeed become synonymous with one of America’s leading public research universities for countless faculty, staff, alumni, students and community members. There is only one UCI!
Today, the University of California, Irvine has become known internationally for excellence in research, teaching and public service. And, thanks in no small part to the university’s success, the city of Irvine is widely regarded as a business, residential and academic center. But while the acronym UCI remains permanently etched in the minds of many, it is not always recognized or understood by those unfamiliar with the campus or outside our geographic area. Even those who recognize that “UC” stands for University of California don’t always associate our “I” with Irvine. To address this issue, the university’s graphic identity standards include the optional use of the “UC Irvine,” wordmark. Built upon the previous UCI visual identity system, UCI remains the “cornerstone” element of our signature.